On Brand with Jimmy Fallon
NBC To Be Determined
On Brand with Jimmy Fallon is an innovative unscripted series that follows what happens when Jimmy Fallon starts a premier marketing agency and fills it with the most creative, clever, and competitive go-getters he can find.
Where to Watch:
NBC
Next Air Time: No upcoming air date
Seasons & Episodes
Season 1
8 episodes
E01
10K Store Merch Drop
Wed, Oct 1 2025 2:00 AM GMT+0000
60 min
The On Brand Agency opens its doors to its first client, Dunkin'. Ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.
E02
Billboard in the Sky
Sat, Oct 4 2025 12:00 AM GMT+0000
60 min
Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight. The winner will see their campaign brought to life. The losers are at risk of elimination.
E03
Fashion Capital Takeover
Wed, Oct 8 2025 2:00 AM GMT+0000
60 min
Marshalls collaborates with the On Brand Agency's nine creatives to take over the streets of New York with interactive pop-up activations. The winning campaign will have the opportunity to be seen by millions when it is featured on a billboard.
E04
Diners, Drive-Ins and Housewives
Sat, Oct 11 2025 12:00 AM GMT+0000
60 min
SONIC employs the On Brand Agency to prove that they offer viral-worthy drinks year-round. The creatives pitch ideas and a jingle, assisted by Erika Jayne. The contestants have to hit the right notes as the losing team is at risk of elimination.
E05
The Super Bowl Is the Holy Grail
Wed, Oct 15 2025 2:00 AM GMT+0000
60 min
The On Brand Agency gets their biggest assignment yet. Captain Morgan and late-night host Jimmy Kimmel tap the eight creatives to fuel a Super Bowl campaign reaching younger generations.
E06
Oh Boy, Doughboy
Sat, Oct 18 2025 12:00 AM GMT+0000
60 min
The Pillsbury Doughboy joins forces with the On Brand Agency to ensure every baker knows what Pillsbury brings to the table. The creatives work to develop and launch an interactive activation to be judged by a very non-traditional focus group.
E07
Jennifer Garner Is Not Applying For a Job
Sat, Oct 25 2025 12:00 AM GMT+0000
60 min
The On Brand Agency is tasked by KitchenAid to whip up a web series that promotes their innovative products alongside A-list talent. Performance reviews are in and the creatives have one chance to prove themselves before a shocking elimination.
E08
Innovator of the Year
Sat, Nov 1 2025 12:00 AM GMT+0000
60 min
Therabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials. The $100K grand prize and more are at stake.