Marcus Lemonis goes to California for a rare look at the "Emerald Triangle," the generations of pot farmers that call it home, and those who have decided to emerge from the shadows under a new state law.
In this special episode, Marcus Lemonis opens his books to reveal what happened after the cameras stopped rolling. He explains which deals paid off big time and which cost him millions. And deep-dives into the money spent, relationships formed, and epic surprises no one saw coming.
A Colorado manufacturer of tiny homes faces massive issues, mostly due to its owner's lack of leadership that has put the business in more than a million dollars debt and sunk morale to an all-time low.
At a Detroit-based denim business, the jeans are stiff... and so are the owners. One of them stamps out any idea that isn't his own, while another obsesses about the smallest of details. The third cares only about his own pay out. If Marcus can't get them to embrace new ideas, this Detroit dream will come to an end.
Monica Potter of the hit television series Parenthood started a home goods store near her family in rural Ohio. She doesn't have time to run the store herself, but can't relinquish control to any of her employees, especially not to her sister. Emotions run high as Marcus tries to repair family relationships and give the store some focus. If Marcus can't create order amongst all this chaos, the brand may vanish forever.
A cookie company in New Jersey owned by a 13-year-old entrepreneur and his mother faces serious growing pains, in part because the latter is resistant to change, which has led to missed opportunities in recipe development and retail expansion.
Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel. The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines. Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ. Rayjus also owes the IRS thousands in back taxes.
Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays. The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company.
A New York City designer has his sights set on becoming fashion royalty, but his company is barely scraping by. He is disorganized and lacks focus, leaving his clothing line without an identity. His unpaid loans and understaffed store are damaging his personal relationships. If Marcus can't find a way to fix the fabric of this company, it will be ripped to shreds.
The owner of a packaged Southern food business has bitten off more than she can chew. Colossal debts clog her cash flow, bringing her business and her family to the brink. If Marcus can't get her to understand that she cannot do it all on her own, Southern Culture will be cooked.
Last year, Marcus invested $750,000 to help revive this classic restaurant chain, but fighting between partners and mismanagement have ruined everything he put in place. If Marcus can't rebuild this broken venture, the brand will melt away forever.
A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.
A Los Angeles startup is creating buzz with their fashion-forward cellphone cases. But behind their breathtaking sales and beautiful designs, the cracks are starting to show. Their young CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow. If Marcus can't teach him to respect his people and his company, The Casery will shatter.
A Chicago startup impresses with their high-end sunglasses. But behind the flashy shades, the company struggles to turn a profit. Their CEO has trouble moving beyond a personal tragedy; it's affected every aspect of the business from marketing to hiring, leaving the company with no structure or vision. If Marcus can't get him to look beyond what he's lost, his company will be next.
A father-focused bag company that once generated millions is now at death's door; after 15 years in business, the owner has allowed his fears to get the best of him; if Marcus can't help him regain his confidence, Diaper Dude will disappear for good.
At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees.
A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup.
The owner of a women's athleisure company found initial success building a following online, but her conservative aesthetic is starting to lose popularity. She refuses to take any risks, despite suffering sales. If Marcus can't get this owner to think outside the box, this burgeoning startup will fade away.
A husband-and-wife team is working night and day to keep their maternity and children's retail stores open, but debt is crushing them after a recent illness. If Marcus Lemonis can't teach them how to revitalize their stores, their business could go belly up.
