Kono Koi Atatamemasu Ka — Season 1

Kiki Inoue's dreams of becoming a pop star are dashed when she gets kicked out of her band. To make ends meet, she takes a part-time job at a minor convenience store chain. Her only joy in life is blogging about desserts sold at various convenience store chains. Then one day she meets Takumi Asaba, the president of her chain, who's determined to turn his company around by developing a new line of confections. Together, the unlikely pair embarks on a mission to create the best sweets in the business, and in the process they begin to fall in love… Don't miss this unforgettable, bittersweet romance!

Working with the convenience store chain's pastry chef, Kiki develops a cream puff recipe for their new line of desserts. But before receiving final approval, her recipe must be judged against a competing cream puff recipe developed by Riho, a member of the company's sweets department. After returning to her usual job at the convenience store, Kiki is called back to headquarters to hear Takumi's verdict on the winning cream puff.

Kiki witnesses Takumi and Riho sharing an intimate moment. Meanwhile, the company launches a new project to develop an apple-themed dessert with Riho as project leader. Kiki and Makoto are assigned to assist her, but Kiki finds she's unable to concentrate on work because she can't stop thinking about Takumi and Riho.

After Makoto kisses her, Kiki feels confused and seeks advice from Riho, telling her it's "on behalf of a friend." At the same time, Kiki is surprised and troubled to learn that Riho wants to get back together with Takumi. Later, the love-struck Makoto invites Kiki on a date to an amusement park under the guise of doing work-related "research." Meanwhile, Riho is writing a heartfelt text message to Takumi…

Takumi is forced out as president for breach of trust and the old guard regains control of the company. In the sweets department, Kiki is heartbroken by Takumi's departure and Riho's apple pudding project is terminated, as they and their coworkers struggle to keep up with the changes implemented by the company's new president.

Takumi is forced out as president for breach of trust and the old guard regains control of the company. In the sweets department, Kiki is heartbroken by Takumi's departure and Riho's apple pudding project is terminated, as they and their coworkers struggle to keep up with the changes implemented by the company's new president.

Kiki is flustered to learn that Takumi in fact heard her confess her feelings, and now he has something he really wants to tell her. Meanwhile at work, the new "mobile convenience store" project is launched. When Kiki sees Takumi and Riho together, however, she decides it's best to forget about him. But Makoto's own feelings for her haven't changed, and he decides it's time to take their relationship to the next level.

As she and Makoto begin dating, Kiki feels a bit shy at first but enjoys spending time with him. One day they run into Takumi and Riho while out on a date. Kiki feels awkward around Takumi but does her best to make conversation. Meanwhile, at work, she's suddenly told that she's being removed from the confectionary development team.

Kiki, Makoto and Riho grow concerned about Takumi's handling of the dessert development project. Meanwhile, after being questioned by Riho about his feelings toward Kiki, Takumi decides he must go and talk to Kiki about their relationship. Kiki is torn between Makoto on the one hand and Takumi on the other. In the end, which of them will she choose to spend Christmas with?

Just as Kiki is getting ready to give Makoto her answer, Takumi suddenly appears and confesses he loves her. With Christmas fast approaching, the four friends—Kiki, Makoto, Takumi, and Riho—are still in a tangle of mixed-up emotions. Where will it all lead?