Dog River, Saskatchewan is a town where not much happens and the locals like it that way. So, when Brent Leroy starts renting videos at his corner gas station and a big city girl from Toronto moves in to run the coffee shop next door it's either a sign of the apocalypse or a chance for Dog River to finally have a decent cup of coffee.
When a tax man comes to audit the Corner Gas business records, Brent's dad Oscar and friend Hank immediately plot revenge by devising a fool-proof plan to humiliate the auditor. Unfortunately for Hank and Oscar, Emma's excellent record-keeping throws the whole clockwork operation into chaos and Hank learns you shouldn't carry out a humiliation plan after you've been drinking. Meanwhile, Lacey's big city approach to selling coffee doesn't fly with the locals.
Lacey offers free Pilates classes to the people of Dog River but the town is strangely hostile to the idea. Then Brent and Hank's fashion worlds collide; Dog River's not big enough for two sharp-dressed men, so Hank comes up with a way of making sure they never steal each other's fashion thunder again. Meanwhile, Brent's dad Oscar takes steps to avoid being buried in a cheap looking coffin.
In an effort to impress Lacey, Brent agrees to babysit Wanda's troubled six-year-old, Tanner, and the town takes an unusual interest in the outcome. Brent uses his time with Tanner to develop his nurturing side but the results are painful, mostly for Brent. Eventually Lacey does come to Brent's rescue but not for the reasons Brent thinks. Meanwhile Oscar does his best not to destroy the gas station in Brent's absence and Hank tries to deal with his own disturbing memory of babysitting Wanda's kid.
A poorly spray-painted "Grad 68" on the Dog River water tower has been an eyesore for years. But when rookie cop Karen makes it her mission to crack the graffiti cold case, she finds many of the locals united in a mysterious conspiracy of silence. Meanwhile, Brent throws Dog River into chaos when he tries to end the confusion over the gas station's new bathroom signs. And when Lacey's column is rejected by the town newspaper, she becomes desperate to be published, especially after hearing the paper usually takes anyone.
Realizing that other prairie towns have attracted tourists by erecting giant statues of eggs, moose and magpies, Dog River decides it should put up its own big tourist magnet. The question is what. Finally the mayor's grandmother comes up with the perfect landmark. The only problem is the name of the landmark has an unfortunate double meaning. But who can argue with the mayor's grandmother? Meanwhile, Brent's dad Oscar gets help from some head cheese to stop a love-struck admirer from ruining his marriage.
When Lacey's ex-fiancé Stephen visits from Toronto, Hank thinks she's being stalked by an obsessed lunatic, so he poses as her boyfriend to protect her. Meanwhile, Davis and Karen try to track down this "stalker," spinning his reputation out of control. Meanwhile, Emma tries to get Oscar to see a doctor for his annual checkup.
Brent's cousin Carl visits and pushes all his buttons, so Brent tries to prove to everyone just how big a jerk Carl is. Oscar tries to boycott the liquor store because Wes won't give him $1.20 for his old empties. Meanwhile, Hank is unprepared for Dog River's annual talent show.
Davis gets a serious case of cell phone envy when he sees that Brent has a smaller one than he does. Soon, the two attempt to outdo one another by buying a smaller one than the other one has, then a smaller one, then a smaller one, and so on. Meanwhile, Oscar becomes addicted to the thrill of winning little stuffed animals on the new claw game in the bar and soon decides to seek help for it.
Upset to hear a comedian who once visited Dog River repeat a joke he told him when he was there, Brent plans to have the last laugh when he learns that the comedian is returning to Dog River to do a show. Hank wants to do a set for comedy night as well, but can't think of any material. Meanwhile, the ladies start a book club, which Brent makes into a movie club when he joins.
Karen and Hank go on a fishing trip together and she learns that he's a different person when he fishes. Brent and Lacey engage each other in a battle of wits with the help of the new roadside sign. Oscar tries to prove that his memory is as good as it ever was, prompting Brent and the whole town to have a little fun at his expense.
The Dog River hockey team, The River Dogs, find out that their goalie, Brent feels unappreciated and is considering playing for a rival team, The Stonewood Saints. With no coach either, Lacey steps up and helps The River Dogs to play one of their best games ever. They tie! Emma pressures Oscar to get rid of his clunker of a car, but Oscar insists that the car's fine and the only clunker around is Emma.
Everyone is excited when they all take a trip to the Grey Cup in Regina, but since they all have to go with only one other person rather than as a group, problems arise. Emma is accused of stealing while at a dollar store with Wanda. Oscar with Hank, finds that a friend of his, who owed him money has passed on. Davis and Karen lose their tickets, so Davis tries to buy from a scalper only to find out that she's actually an undercover police officer posing as a prostitute and he gets himself arrested. And finally, Brent and Lacey run out of gas in the middle of nowhere, despite the fact that Brent owns a gas station.
