Ten candidates arrive in Chicago to compete for a position working alongside Marcus Lemonis and an equity stake in his multi-million-dollar company.
Marcus challenges candidates to create a marketing campaign to show who they are as a brand and to make a complex investment assessment.
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Marcus puts the candidates to work in his current Chicago stores, where they face real-life business challenges.
Marcus chooses the final two candidates and gives them their most important challenge yet: walking a day in his shoes; the finalists must assess a struggling local business and put together an investment plan.
